If you’re upgrading from an older Apple Watch or just plunging your toes into the waters of smartwatch, today is the day to grab an Apple Watch Series 4 with up to $69 off the latest Apple device. Most models have $50 off with others still offering additional savings and dropping the devices to some of their best prices.

You are looking at prices starting at $349 for the 40 mm aluminum watch with GPS at Amazon in a number of colors and with a variety of bands for the entry-level models. That’s $50 off Apple’s MSRP, and if you prefer the larger model, you can find the same discount on the 44 mm version.

If you want the version of GPS + Cellular, you can save $50 on a bunch of models, and in some cases more. For example, space black stainless steel device is $60 off. The silver aluminum model is off $69 due to a drop in the direct price of $14 and another reduction of $55 at checkout. For its space-gray counterpart, it’s a similar story. Only during Prime Day, we saw these devices go down by about $5 so you know you’re getting a lot.

Apple Watch Series 4 provides the wrist-worn wearable with a new edge-to-edge screen, boosts speed and battery life, adds advanced health features such as an integrated EKG and fall detection, as well as a bunch of new customizable watch faces.

You could opt for the previous-gen Apple Watch Series 3 with prices starting at $199 if you want to save a little bit longer.

Note: "We may receive a commission when you purchase products mentioned in this website."