Despite the fact that the iPhone 12 has only been on the market for a few months, Apple is already planning the launch of its next flagship smartphone, the iPhone 13. We’re expecting four new phone versions: iPhone 13, iPhone 13 Mini, iPhone 13 Pro, and iPhone 13 Pro Max, according to analyst Ming-Chi Kuo. But when will Apple unveil its newest phones?
Apple can’t hint at any iPhone 13 event date though there will likely be an Apple event later this month, potentially to unveil the AirPods 3. However, based on Apple’s history, we can typically predict when the company’s iPhone events will occur and make an educated guess based on a release date. While in 2020, the pandemic changed the usual course, and in eight years, in eight years without an iPhone, the Apple event was held for the first time, Kuo predicts that in 2021 the typical company cadence will return.
If this is correct, we can expect to see the iPhone 13 for the first time at an event in September.
Typically Apple hosts its events on Tuesdays or Wednesdays and iPhones release dates are usually set about a week and a half since the new device is announced by Apple. Usually, on a Friday, the third week in September new iPhones will be available.
CNET dug deep into the Apple event timeline a few years ago and came up with a compelling Labor Day hypothesis, which you can read about here. The Labor Day rule would place the September Apple event (and the unveiling of the iPhone 13) on Sept. 8, with a Sept. 17 release date, according to the 2021 calendar.
We won’t know if this is correct until Apple holds an event and displays the phones. However, if you want to plan ahead and save for an iPhone 13, we recommend sticking to the September release date, at least for now.
Furthermore, see why the iPhone 13 can always have a 120Hz display and our iPhone 12 review.