Apple seems to be considering stopping its iPhone 12 mini production. The news comes after reports have pointed to its flawed sales, which could lead the brand, in the second half of this year, to stop production.
The Cupertino-based giant is scheduled to end the most affordable handset in the series of the iPhone 12 in Q2 2021, according to a Business Insider report. JP Morgan Chase based the report on a recent forecast note with analyst William Yang stating that both the iPhone 12 series and the launch of the new generation iPhone series, expected in the second half of this year, will be adjusting.
In other words, the company has reduced iPhone 12 from 11 million units to 9 million units. The analyst added that “given that demand for the iPhone 12 mini appears to be weak, in the second quarter of 2021, the supply chain may stop phone production.” He further stated that the sales projection for the iPhone 12 Pro Max has increased by 11 million units, for the iPhone 12 Pro by 2 million units, and for the iPhone 11 by 8 million.
Yang also anticipates that Apple will produce from the next series of iPhone 13 80 million to 90 million units. This represents an increase from 76 million units planned for the current iPhone 12 line-up, which was launched last year’s second half. The analyst also believes that an iPhone SE model may not be launched this year as well. The iPhone 12 mini’s less demand than expected is probably the main reason the company stops the device, although this report remains unconfirmed and keeps it tuned for more updates.